BYD strengthened its position in the Italian automotive market in October, registering 6,058 vehicles and reaching a 4.5% market share. The Chinese manufacturer ranked seventh among the country’s best-selling brands and remained in the national top 10 for the sixth consecutive month.
During the first ten months of 2026, BYD recorded approximately 48,000 registrations in Italy, corresponding to a 3.4% market share. The company also maintained its position as the leading Chinese brand in the country.
The manufacturer performed particularly strongly in the new-energy vehicle segment, which includes fully electric and plug-in hybrid cars. BYD held a 24.3% share of this market, its highest level among the European markets where it operates.
BYD led the plug-in hybrid segment with a 31.8% share. Its plug-in hybrid registrations reached 4,937 in October, more than eight times the figure recorded in the same month of 2025. The company also ranked second in the fully electric segment, with a 12.4% share.
The Seal U was BYD’s best-selling model in Italy during October, with 2,588 registrations. The brand also occupied the first two positions among the best-selling new-energy models: the Seal U recorded 2,580 units, followed by the Atto 2 with 1,653.
Sources: ANSA Economia.